Public Relations and Lottery Advertising


Although the prize money for Lottery games is relatively low, they still benefit public relations. The greatest problem is insufficient prize money, which is inversely proportional to education level. Insufficient prize money is a major issue and should be addressed, but a good starting point is to avoid advertising Lottery games primarily to minors. This article will discuss how to avoid making Lottery advertising directed at minors and how Group wins can be good for public relations.

Insufficient prize money is the most important problem

The problem of insufficient prize money has long plagued lotteries. Fortunately, many jurisdictions have devoted a significant portion of their lottery proceeds to education. Although this contribution has been vital, it is often buried under other demands on state budgets. Insufficient prize money in lotteries has become a significant concern for many people. Fortunately, lottery proceeds are a way to make a difference for schools, but that’s not the end of the story.

Insufficient prize money is inversely related to education level

This study has shown that the number of tickets sold by lottery participants is inversely related to their educational level. People with higher education played the lottery less than those with lower education. Moreover, people with lower education viewed the lottery as an investment and their only hope of rising out of poverty. This relationship also holds true for people with higher incomes. Hence, the level of education of lottery participants may also affect the amount of money spent on the lottery.

Lottery advertising should not be directed primarily toward minors

While the legal age to play the lottery varies from state to state, numerous studies indicate that minors often buy tickets. One 1999 Gallup poll revealed that 15% of adolescents aged thirteen to 17 had purchased a lottery ticket in the previous year. To avoid this problem, lottery advertising should be directed at adults only. It should also avoid symbols or language that appeal to minors. For example, advertisements should not feature animated characters or movies aimed at children.